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Mood Spectrum
• Yellow sparks instant joy, energy and summer vibes.
• Purple evokes mystery, creativity and a touch of luxury. Together they span the emotional palette from playful to regal.
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Flavor & Formula Cue
• Yellow signals citrus, honey or vitamin-C care.
• Purple hints at berry, lavender or nighttime repair balms—guiding choice before the cap is even twisted.
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Shelf & Feed Contrast
• Yellow pops against cool backgrounds; purple glows under warm store lighting. Side-by-side they create a striking ombré block that halts scrolls on TikTok and IG.
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Shade Harmony
• Yellow tube + coral or peach bullet = sun-kissed warmth.
• Purple tube + berry or mauve bullet = cool-girl edge. Brands can launch duo sets or mix-and-match displays.
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Customization Playground
• Smooth, flat faces accept holographic foils, matte gradients, or dual-color split prints—perfect for limited-edition collabs or Pride collections.
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Eco & Pocket-Ready
• Ultra-slim 8 mm profile slips into jeans or AirPods cases. Mono-material PP supports refill cartridges and curb-side recycling, keeping the bold colors sustainable.