Aesthetic Roles

1. Visual Appeal and Branding:
   • The gradual change green color and ribbed design create a unique and eye-catching appearance. This can attract consumers who are drawn to natural and trendy colors like green.
   • The ribbed texture adds a tactile and visual element that enhances the perceived value of the product, making it appear more luxurious and high-end.
2. Premium Perception:
   • The smooth and ribbed design, combined with the gradual color change, can elevate the product’s visual appeal and make it stand out on shelves.

Functional Roles

1. Protection:
   • The bottle is likely made from materials like polypropylene (PP), which are known for their mechanical strength, chemical resistance, and protection against external factors such as light and air. This helps maintain the essence’s quality and efficacy.
   • Ribbed design can also provide additional structural strength and resistance to impacts.
2. Ease of Use:
   • The ribbed texture improves grip, making the bottle easier to hold and use, especially when dispensing the essence.
   • The dropper mechanism allows for precise and controlled dispensing, reducing waste and ensuring efficient product usage.
3. Portability:
   • The compact and ergonomic design of the bottle makes it easy to carry around, suitable for both daily use and travel.

Environmental Roles

• The use of materials like polypropylene aligns with the trend towards sustainable packaging. Polypropylene is recyclable and can be chemically recycled to produce new packaging materials, contributing to a circular economy.

Marketing Roles

1. Differentiation:
   • The unique design of the bottle can help the product stand out from competitors and create a distinctive brand identity.
2. Consumer Engagement:
   • The innovative design can encourage consumers to interact more with the product, potentially leading to increased usage and higher sales.