Aesthetic Roles

1. Visual Appeal:
   • The gradual change orange color combined with a ribbed design creates a visually striking appearance. This can attract consumers who are drawn to bright and vibrant colors, making the bottle stand out on retail shelves.
   • The ribbed texture adds a tactile and visual element that enhances the perceived value of the product, making it appear more luxurious and high-end.
2. Brand Consistency:
   • The orange color can align with the brand’s overall color scheme or product line, reinforcing brand identity and consistency.

Functional Roles

1. Protection:
   • The dropper bottle design ensures that the essence is protected from external factors such as light, air, and contamination, which is crucial for maintaining the product’s quality and efficacy.
2. Ease of Use:
   • The ribbed texture improves grip, making the bottle easier to hold and use, especially when dispensing the essence.
   • The dropper mechanism allows for precise and controlled dispensing, reducing waste and ensuring efficient product usage.
3. Portability:
   • The compact and ergonomic design of the bottle makes it easy to carry around, suitable for both daily use and travel.

Environmental Roles

• The trend in the industry is towards using more sustainable materials in packaging. This can appeal to environmentally conscious consumers.

Marketing Roles

1. Differentiation:
   • The unique design of the bottle can help the product stand out from competitors and create a distinctive brand identity.
2. Consumer Engagement:
   • The innovative design can encourage consumers to interact more with the product, potentially leading to increased usage and higher sales.