Founded in 1999, Jiaxing Hifine is a mid-to-high-end outdoor and indoor furniture enterprise integrating independent innovation, R&D, manufacturing, and sales. Its main products include: outdoor sofa sets (wrought iron/aluminum/rattan), coffee tables, desks, chairs, parasols, tents, indoor office desks and chairs, lounge chairs, storage cabinets, etc. The company owns its own factory in Huzhou, Zhejiang Province, which operates under a lean, intelligent, and modern production management model. Annual sales have reached US$40 million, and products are exported to European and American markets. The company has multiple sales platforms and channels, including overseas offline stores and cross-border e-commerce. The company has established an original design team, currently comprising over 20 domestic and international designers and over 40 product structure engineers. It owns its own brand, HOMEFUN, and has applied for one indoor furniture technology innovation patent and five design patents, launching multiple new products annually.
The company adheres to the principles of "integrity, dedication, cooperation, and innovation," forming a core competitive advantage. Adhering to the corporate strategy of "people-oriented, customer-first, truth-seeking and pragmatism, and striving for excellence", it was rated as a pilot enterprise for "external tracking service" in Haiyan area by the Zhejiang Provincial Department of Commerce.