The 55-Inch Indoor Transparent OLED Touch Screen combines a see-through OLED panel, touch interaction, a Windows-based operating environment, and 10-bit color positioning for commercial indoor applications.
It can present product information, campaign visuals, interactive menus, comparison tools, and branded content while merchandise or the store interior remains visible behind the screen. Suitable applications include storefronts, flagship stores, showrooms, exhibitions, museums, corporate experience centres, and custom retail fixtures.
The display should be evaluated as a complete interactive system. Image quality, touch performance, Windows software, content playback, and the physical background all affect the final result.
A Windows system can support project-specific software, media playback, touch interfaces, product databases, network services, and external device integration.
Depending on the selected hardware and software, the system may be used for:
The buyer should define the required functions before selecting the Windows computer, controller, and software architecture.
| Transparent OLED — 55 inch Desktop Model(ZXTLCD-OLED-055D003) | |||
| Parameters | |||
| Panel |
Size | 55 inches | |
| Type | OLED panel technology | ||
| Light transmittance | 43% | ||
| Dynamic contrast ratio | 200000:1 | ||
| Aspect ratio | 16:9 | ||
| Resolution | 1920*1080 | ||
| Viewing angle | R/L 120(min) U/D 120(min) | ||
| Brightness | 600/200 cd/m² (Center 1point,typ) | ||
| Number of pixels(HxVx3) | 6220800 | ||
| Color gamut | 90% | ||
| Lifespan (typical value) | 30,000 hours | ||
| Operating time | 18 hours/7 days (dynamic images only) | ||
| Orientation | Landscape orientation | ||
| Refresh rate | 120Hz | ||
| Interfaces | Input | HDM IInterfaces*1 | |
| USB Interfaces*1 | |||
| Function | Touch control | None/Capacitive (optional) | |
| Features | Transparent display, pixel-level self-controlling backlight, ultra-fast response | ||
| Power/Environment | Power supply | Operating power supply: AC100-240V, 50/60Hz | |
| Environment | Temperature: 0-40°C, Humidity: 10%-80% | ||
| Dimension | Display size | 1209.6×680.4(mm) | |
| Panel size | 1209.6×680.4(mm) | ||
| Overall dimensions | 1237.5*784.4*305(mm) | ||
| Power Consumption | Typical value | 190W | |
| DPM | 3W | ||
| Power off | 0.5W | ||
| Packaging | Stand | Main unit box, cover plate, base | |
| Accessories | Remote control, power cord | ||
“Windows system” can refer to different hardware and software arrangements. Before ordering, confirm:
The final configuration should be tested with the actual application rather than only with sample video.
A display described as supporting 10-bit color does not guarantee that every application will automatically output a complete 10-bit signal.
The full workflow may depend on:
Every stage should support the intended format.
Ask the supplier to clarify whether the 10-bit specification refers to native panel capability, accepted input, internal processing, or another measured condition.
A 10-bit workflow can be valuable for content containing smooth gradients, subtle color transitions, premium product imagery, and high-quality brand visuals.
Potential content includes:
Source files should be created and exported with the final playback workflow in mind. Low-quality or heavily compressed media will not gain additional detail simply because the display supports a wider color depth.
Storefront displays often need to reproduce recognizable brand colors. However, transparent OLED appearance changes according to the background, ambient light, reflections, and physical objects behind the screen.
Color approval should use:
Do not approve critical colors only from a laptop or conventional monitor.

A storefront interface must communicate quickly. Visitors may only stop if the first screen clearly explains the available action.
Use a short opening prompt such as:
The interaction should use large buttons, short labels, immediate feedback, shallow menus, and a visible home control.
After inactivity, the application should close previous selections and return to the attract screen.
Windows applications often use standard opaque windows, toolbars, dialog boxes, and desktop backgrounds. These elements can weaken the transparent presentation and expose an unfinished system appearance.
The public interface should:
Visitors should never encounter the desktop, update messages, or technical dialogs during normal operation.
A public display requires a different Windows setup from an office computer.
The project team should plan:
Security policies and network access should be reviewed by the buyer’s IT team.
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