Luxurious Feel: Foam feels softer, richer, and more premium than liquid.
Economical: It uses less product per use because the foam is mostly air. You get more applications from the same amount of concentrate.
Better Cleaning & Coverage: Foam clings to surfaces (like skin or dishes) without running off, allowing for better contact and more effective cleaning.
Less Mess: It doesn't drip or spill like liquid can.
Gentle Application: Foam is often perceived as gentler, making it ideal for sensitive skin, facial cleansers, and baby products.
Instant Lather: No need to lather up; the foam is ready to use immediately.