Perception of Luxury and Premium Quality: Jars have a classic, substantial, and luxurious feel. The weight of the glass or the sleekness of the plastic conveys a sense of value and indulgence that tubes or airless pumps often can't match. This is crucial for high-end skincare brands.
Brand Canvas: The lid and top of the jar provide a large, highly visible surface area for branding. This allows for elegant logos, embossing, and high-quality printing, making the product stand out on a shelf.
Sensory Experience: The act of opening a jar and scooping out a cream is a tactile and sensory ritual. This engagement can create a stronger emotional connection between the consumer and the product, enhancing the feeling of a "skincare ritual."
Visibility of the Product: The consumer can see the color, texture, and amount of the product remaining, which can be appealing and reassuring.