1. Luxurious Perception and High-End Appeal
Jars feel substantial and expensive in the hand. The weight of glass or the sleek design of ceramic conveys a sense of luxury and indulgence, justifying a higher price point and enhancing the brand's premium image.
2. Superior Branding Canvas
The large, flat surface of the lid and sometimes the jar itself provides ample space for elegant logos, embossing, foiling, and intricate designs. This makes the product highly visible and attractive on a shelf.