1. Superior Branding Canvas
The large, flat surface of the lid and sometimes the jar itself provides ample space for elegant logos, embossing, foiling, and intricate designs. This makes the product highly visible and attractive on a shelf.
2. Complete Product Accessibility
Unlike tubes or pumps, jars allow users to scoop out 100% of the product. This minimizes waste and ensures the customer gets their money's worth, which is a significant practical benefit.