Excellent Brand Canvas: The large surface area of the lid and sometimes the jar itself provides ample space for elegant logos, embossing, debossing, and high-quality printing. This helps a product stand out on a shelf and reinforces brand identity.
The "Skincare Ritual" Experience: The act of unscrewing the lid and scooping the cream creates a tactile, sensory ritual. This engagement builds a stronger emotional connection with the product, transforming a simple task into a moment of self-care.