This is the most important step for a new bottle.
Lock and Load: Ensure the bottle is assembled correctly with the pump head tightly screwed on.
Press Firmly: Point the nozzle away from you and press the pump down firmly and slowly several times.
Be Patient: It may take 5-10 presses for the product to travel from the chamber up through the pump and out for the first time. You may hear a faint hissing or sucking sound—this is the vacuum being created and is completely normal.
Dispense: Once product comes out, the bottle is primed and ready for use.