Printed tape is a functional packaging material that incorporates text, patterns, logos, or warning signs onto the surface of traditional tape substrates using professional printing techniques. It not only retains the adhesive and fixing functions of ordinary tape but also additionally serves the purposes of brand communication, information prompting, or safety warning. This transforms the simple packaging process into a key medium for conveying brand image or practical information, making it widely used in logistics packaging, product sealing, gift decoration, and other scenarios.
Printed tape offers high flexibility in design, allowing customization of colors, patterns, and content based on customer needs. It can realize high-definition reproduction of various designs—from simple prints of a single brand logo to composite designs containing product information and QR codes, and even creative patterns that align with festive atmospheres or promotional themes. Some high-end printed tapes also use processes like gold stamping and UV lamination to enhance surface gloss and wear resistance, making the tape more visually appealing while strengthening brand recognition.
Printed tape comes with a wide range of substrate and adhesive options, which can be adapted to different performance requirements based on usage scenarios. Common substrates include BOPP (biaxially oriented polypropylene), PVC (polyvinyl chloride), and cloth. BOPP substrates are lightweight and highly transparent, ideal for displaying clear printed patterns; PVC substrates have strong weather resistance, suitable for outdoor use; cloth substrates have high tensile strength, perfect for heavy-duty packaging. Adhesives are divided into water-based, oil-based, and hot-melt adhesives, meeting low, medium, and high adhesion needs respectively.
Beyond brand display, printed tape also has multiple practical functions. Tapes printed with warning signs such as "Fragile," "This Side Up," and "Moisture-Proof" can remind operators to handle goods properly during logistics and transportation, reducing the risk of cargo damage. Tapes printed with traceability codes or batch information help enterprises achieve full-life-cycle traceability management of products. In the retail industry, tapes printed with promotional information or brand stories can increase the added value of product packaging and stimulate consumers' purchase desire. Currently, it is widely used in various industries such as e-commerce logistics, food and beverage, electronics and electrical appliances, and pharmaceutical and chemical engineering.
With the popularization of environmental protection concepts, more and more printed tapes use degradable substrates (such as corn starch-based and bio-based BOPP) and solvent-free adhesives, enabling natural degradation after use and reducing environmental pollution. These services meet the diverse needs of different enterprises, especially small, medium, and micro enterprises. Customers only need to provide design drafts and specific parameters to obtain exclusive printed tapes that meet their own requirements.