Audience | Focus | Example |
---|---|---|
Consumers | Benefits (freshness, ease of use, luxury) | "Keeps your cream sterile and mess-free!" |
Manufacturers | Materials, mechanisms, compliance | "PP shell with PE piston, compatible with viscous formulations." |
Retailers | Shelf appeal, USP, sustainability | "Eco-friendly airless pump, reduces returns due to spoilage." |
❌ Calling it "airtight" (it’s airless—no air inside, not just sealed).
❌ Confusing with traditional pumps (airless has no dip tube).
❌ Overcomplicating the mechanism (e.g., "helical actuator" → just say "twist-up").
Tailor your description based on:
Product type (serum vs. cream).
Brand positioning (medical, luxury, eco-friendly).
User priorities (preservation, convenience, sustainability).