Sustainability:
This is a major focus in the natural deodorant market. Brands are increasingly using PCR plastics, designing for recyclability (using mono-materials like 100% PP), and offering refill programs where the customer keeps the durable base and only repurchases the product-filled tube.
Aesthetics:
The container is a key part of the brand's identity. It can be minimalist, colorful, matte, glossy, or transparent. Labels are often directly printed on or use minimalist paper stickers to reduce waste.